A score out of 100
One number you can't argue with or check.
Here every finding says what I saw, when, and what to check it with.
A second opinion on what you pay for marketing. Before you renew your agency, read what you actually have.
Already tried others?
What you probably saw before, and what's different here
An AI-visibility panel
Useful, cheap, and free in many places. It tells you if an assistant names you.
It can't tell you if your numbers are right or who owns your accounts.
A free audit that asks for your phone
A contact form that asks for your phone first.
Here the reading comes first, with no signup, and I list what I could not see.
Prices
Public prices, and when each one makes sense
Reading
Facts about your site with a seal, what I couldn't see, and how to check each one. No signup.
Free
Second reading
Your first reading comes with a coupon: after you make the changes, read your site again for US$5 and see what was fixed, what stayed the same, what is new, and what I still can't see or verify.
US$5 with your coupon
Reading session
The report can be hard to read, and that is normal. So I offer 45 minutes with me to go through your reading, explain the findings and set the first steps. You choose: the conversation only, or the conversation plus a written note that guides each step. Fully credited against the Diagnosis if you go on within 14 days.
US$160 · with a written note US$190
Diagnosis
10 business days, written report and a 45-minute call. Page 1 is a verdict about your agency or provider (Keep, Change or Stop) with a figure in money next to it. Then what is measured wrong, where budget is misplaced, who owns what, and what to ask for. The verification of the fixes is a module of it. Same price for all three verdicts.
US$925
Watch
Every week I re-read your site and write only when something really changes: a tag disappears, an event doubles, a domain nears expiry. One number and one decision a month.
US$150 a month
Quarter
Month to month, first month on signing. Month 1 builds the base. Months 2 and 3 are the decision about your budget: written recommendations for your team, a check that each one was done and measures, a weekly page, a monthly call.
US$1,920 a month
Quarter terms
Week 6
By week 6 I commit to what I control. If I miss it, I refund the part of that month you haven't used.
Example timeline: twelve weeks. Week 6 is the checkpoint; weeks 10 to 12 read the result.
Week 6: I review what depends on me On day one we write concrete measurement and process goals: the base built, the events tested, the accounts in your name. In week 6 we review them together. If I missed one, I refund the part of the month you have not used. Anything that depends on your access does not count as a miss: if it arrives late, the date moves.
Business results are read later In weeks 10 to 12, as a range and not a single number: a few weeks of data are not enough to read it with confidence.
If you stop paying You keep everything already delivered, and your accounts stay in your name. Going forward, the weekly reading stops: the dated series of your numbers, the log of decisions with their outcome, and the early warning when something breaks. A new provider starts from zero.
Tell me your monthly ad spend and I'll say which step fits you.
My fee is flat, never a percentage of what you spend, and I don't run your ads. Prices are in US dollars, with the minimum spend that makes each step worth it. Under that, the free reading and the questions for your agency are the honest answer.
Does it fit your spend?
Type your monthly ad spend.
Tiers are a guide, not a quote.
When not to hire me
Four cases where the honest answer is no
- Your agency or team already shows you numbers you can check. Then you don't need me.
- You want someone to run your ads. I don't, but I have people I trust and we can team up.
- You can't give me read-only access to your accounts because your agency won't hand over the access.
- You want a quick call or a WhatsApp answer. I work in writing, on purpose: it leaves a record of what we do and what we say.
For your agency
Five questions to send to your agency today
No need to accuse anyone. A good agency answers these in an hour. How they answer is information.
- Who administers our Google Analytics, Tag Manager, Google Ads and Meta accounts? Can you give me read-only access?
- Which actions count as a conversion, and how is each one defined?
- Is any event counted twice? How did you check?
- What did each channel cost per real inquiry last quarter, and how do you define real?
- Who owns the domain and the ad accounts, and what happens to them if we stop working together?
Questions
Frequently asked questions
Do you run my ads?
No. Flat fee, never a percentage of your spend, so my income doesn't grow when your spend grows. I also sell follow-up services, so weigh my verdict by the evidence I show.
Who owns the accounts?
You, from day one. Ads, analytics, domain and social accounts stay in your name; you can leave whenever you want and lose nothing.
Is the work subcontracted?
No. I do the work. I use software to read and draft, I check what I send, and I am responsible for it.
What do you keep of my site?
Not the page. For 30 days, a short technical record (tracking IDs, event counts, the domain's expiry) so I can tell you what changed, and for 90 days a usage counter with a scrambled domain. Ask me to delete it any time. My reader identifies itself as MedidoLupa and honors a robots.txt rule for it; or write to me.
What if everything is fine?
Then I say so. The Diagnosis costs the same whether the verdict is Keep, Change or Stop. I also sell follow-up services, so weigh my verdict by the evidence.
Why in writing?
Because it leaves a record you can forward to your agency or your accountant, and you aren't tied to my calendar.
What do you need from me?
For the reading, only your website. For the Diagnosis, read-only access to your accounts (no passwords) and 30 minutes at the start.
Next step
Write to me.
Send your website and what you spend on ads each month. I aim to reply in writing within one business day, and I tell you honestly if a paid step doesn't fit.
Prices in US dollars, by bank transfer. The Diagnosis: half to start, half on delivery. The Quarter: each month in advance. I take new clients one at a time.